Storytelling Through Video

As we enter a new era of digital storytelling, we are excited to offer curated video packages for our advertisers. Through video, we have the opportunity to reach your target market and share your stories, so that our audience is better prepared for a rich experience. Edible stories make readers feel something remarkable, which by association is extended to our advertising community.

Sample Video Styles

SEE MORE OF OUR VIDEOS

WHAT IS AN EDIBLE VIDEO PACKAGE?

An Edible Video package includes video production, sharing on our platforms in order to reach a broader audience, print ads, a business profile on our website, digital posts and a QR code option that will direct readers to the video or to the customer website. Optional add-ons are available for 15-second social media videos. View our Video Gallery for a sample of videos we have created for culinary, travel, and event purposes.

WHY VIDEO?
Video is one of the most important marketing tools for any business or organization:

To increase brand awareness
To increase sales
To grow a social media community
To educate customers
To build brand authority
To help with SEO optimization

Video marketing is undeniably effective—check out these recent stats on the power of video:

A video on a landing page can result in an increase in conversion rates by over 80%, and the mere mention of the word "video" in an email subject line increases open rates by 19%. Hubspot, 2021
54% of consumers want to see more video content from a brand or business they support. This goes to show that the demand for video content is also increasing. Oberlo, 2021
Videos are consumers’ favourite type of content to see from a brand on social media. Consumers expect more video content. Oberlo, 2021
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness and to keep their customers informed. Oberlo, 2021
8 out of 10 people make purchases after watching a brand’s video. Oberlo, 2021

VIDEO PACKAGES

Basic Video Packages start at $2850

Customized video to be hosted on Edible website for the duration of the print contract
Completed video will be yours to post and share indefinitely
Celebrated with our social media audience when it goes live
Online business profile on Edible Vancouver Island website (with video)
Optional QR code link from your print ad, menus, pamphlets or articles to your online profile and video
Social media support (through sharing and reposting) on @EdibleVanIsle for the duration of the print contract
SEO optimization for best results

Co-op Video Packages start at $3500

This is a great opportunity for a group of stakeholders who want to create a video cooperatively. For example, all the wineries on the Saanich Peninsula, a group of businesses that are part of one BIA, or a group of businesses that are involved in an event.